The interaction between people and brands has been forever changed – it is closer, personal, powerful and pervasive. And marketing and communications capabilities are about to further explode with the future of 5G, AI, and other emerging technology. Add a growing generation of screenagers entering the workforce and always-connected consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.
At the MMA, we believe the best way to thrive – and the only way to survive – is to capture this zeitgeist by committing to both proven and peer-driven best practices, without compromise.
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.
By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.