This conference will strengthen concepts taught in sports and entertainment marketing classes. Marketing managers from universal Studios and sports managers from Florida will share information with students:
Describe the nature of sports/entertainment marketing target marketing
Describe pricing problems associated with products for sports and entertainment
Explain sport/entertainment media Explain the use of licencing for marketing sports/entertainment
Explain career opportunities in marketing for sports and entertainment
Explain the need for marketing information for sports/entertainment
Identification of out-of-the-box ideas for sports/entertainment promotion
Identify ways to market for sport/entertainment
Measure sport/entertainment economic impact