AMA Winter Academic Conference

  • Event Date
    17 Feb, 2021 - 19 Feb, 2021
  • Event Time
    10:30 am - 3:00 pm
  • Category
  • Event Price
    Refer to description

AMA Winter Academic Conference seeks to attract exciting, rigorous research that is truly multidisciplinary and methodologically diverse. The focus of the conference on the issues of understanding the complexity and transforming the marketplace underscores the importance of unpacking emergent marketing processes by a close examination of their complexity and identification of ways to transform the marketplace into a better world.

Event Contact
Address: TBC
Phone: TBC
Organizer
1. Marketing 2. Industrial training 3. Conference 4. Marketing magazines and journals
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal. The Boston Chapter (officially the New England Chapter of the American Marketing Association, or AMA Boston) was formally founded and has been continuously organized since October 3, 1940. While the American Marketing Association was founded on January 1, 1937, the Boston Chapter may have existed as early as 1935 with Richard Ehrich as President, who may have been connected with the NAMT or AMS in some way.