Here, you’ll find everything you need to know about virtual events including webinars, conferences, summits and exhibitions. Whether you’re looking for beginner tips, complete virtual event guides, or an in-depth exploration to practical event online.
Why it’s important to build an event marketing strategy The movie “Field of Dreams” popularized the saying, “If you build it, they will come”. To this, I say: not without an effective marketing strategy. Organizing a digital event takes a
How to personalize virtual events It seems that these days, virtual events are a dime a dozen. Because they are more efficient and much cheaper to organize versus in-person events, many companies and institutions have resorted to staging them –
What is a hybrid event? While adoption of virtual events has grown in popularity especially over the pandemic times, staging in-person events continues to be an important channel for reaching and engaging with audience. But with the world in varying
What is a webinar? If by now you still haven’t incorporated webinars in your marketing arsenal for lead generation and audience engagement, then you are missing out! Webinars, also called webcasts or web seminars, are a popular marketing tool –
Webinar marketing basics So, you’ve decided to host a webinar. You have set out your objectives, decided on a topic and invited a few industry experts to participate. Now, it’s time to think about your webinar marketing strategy. Webinar marketing
